Measure landing pages per page, not per campaign
Campaign totals hide which page is working. Looking at each page on its own shows where to spend your next hour.
· Landing pages · 3 min read
A campaign report often says something like this. The campaign brought in a number of visits and a number of sign-ups. That tells you the campaign did something. It does not tell you which page did the work, which one let people down, or what to change.
Why the campaign view misleads
- A strong page can cover for a weak one in the total.
- A page that gets lots of visits and few sign-ups looks fine until you compare it with its neighbours.
- Unconfirmed sign-ups can look like real ones if you only count form submissions.
What to look at for each page
- Views, so you know how many people saw it.
- Sign-ups, and how many of them confirmed.
- Conversion, which is sign-ups divided by views.
For a funnel of several steps, add how many people entered, how many completed, and where they dropped off.
What to do with it
Pick the page with the most views and the weakest conversion. Change one thing on it, such as the headline or the form, and look again after the next batch of visits. One change at a time shows what helped.
How Levric does it
Levric’s landing pages screen shows live funnels and pages, views in the last 30 days and confirmed sign-ups. A funnels table lists status, steps, entered, completed and conversion. A pages table lists views, sign-ups, confirmed and conversion for each page.
Drafts sit alongside, so you can see what is live and what is still being made.
See it in the app: the Landing pages tour