One inbox for email, forms and WhatsApp
Leads do not care which channel your team prefers. When they arrive in four places, some of them are always waiting in the one nobody checked.
· Inbox · 3 min read
Ask a marketing team where its leads come in and you usually get a list. The website form goes to a shared address. Webinar sign-ups sit in the event tool. Prospects in Southeast Asia message on WhatsApp. Some people reply straight to whoever emailed them last.
Each of those makes sense on its own. Together they mean nobody can answer a simple question: who is waiting for us right now?
What goes wrong when leads are scattered
- Replies are slow because someone has to remember to check each place.
- Two people answer the same lead, or nobody does.
- The history is split, so the person on the call does not know what was already said.
- Reporting is guesswork, because nobody can count leads that were never in one list.
What one inbox should give you
Bringing channels together is only useful if the result is easier to work than what it replaced. A good shared inbox does four things.
- Every conversation in one list, whatever channel it came in on, with the channel shown.
- Sorted by who needs a reply first, not by when the last message arrived.
- How long each person has waited, in plain sight.
- The whole thread in one place, so anyone can pick it up.
How it works in Levric
Levric’s inbox takes email, web forms and WhatsApp into one list. Each conversation shows who it is from, what they asked, the address it came in on and how long it has waited. A Needs you view puts the conversations waiting on your team at the top.
A sign-up becomes a contact with where it came from, and a demo request opens a deal, so the inbox and the pipeline describe the same people. Chief drafts a reply on each thread, and anyone on the team can send it or answer in their own words.
See it in the app: the Inbox tour