Why your newsletter should come from your own domain
A message from a name at your company reads differently from one sent through a shared address. Here is what changes when the sender is really yours.
· Email · 3 min read
When a newsletter arrives, the reader looks at two things before the subject line. Who it is from, and whether the address looks like the company they know. If the sender is a generic address on a platform’s domain, you are asking them to trust a stranger on your behalf.
What sending from your own domain gives you
- Recognition. Readers see your name and your domain, the same one on your website and your sales emails.
- Reputation that belongs to you. Good sending habits build up on your domain instead of being shared with other senders.
- Replies that go somewhere. People who answer a newsletter are often your warmest leads, and the reply lands with your team.
What it takes
The domain has to be set up so receiving servers can check that you are allowed to send as it. Until that is done and confirmed, mail from your own address is more likely to be rejected or filtered. This is a one-time job, and it is worth doing before the first send, not after a bad one.
A few habits that go with it
- Use a real person or a team name as the sender, not a no-reply address.
- Keep one verified address for newsletters so readers learn to expect it.
- Send to a small, clean list first, then widen.
How Levric does it
Levric’s email page shows your verified sending address on your own domain, so you know mail is going out as your company. It also shows sends this month against your monthly allowance, contacts included and the number of newsletters you have made.
Chief drafts the newsletter. A person approves it in the chat, and only then does it send.
See it in the app: the Email tour